Articles for Digital

OnePlus' Audio Campaign Echoes 'Never Settle' Attitude

The campaign, 'We Don't Settle' illustrates how OnePlus audio products contribute to users' lives, helping them 'finding their zone' in various pursuits

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Marketing: The Good, The Bad & The Costly

Over the years, the marketing industry has experienced substantial transformations, presenting both benefits and drawbacks. Let us delve into the dual aspects of this sector and analyse the costs linked to this impactful domain

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India's Dual Tech Odyssey: Smartphone Surge & EV Challenges

In the financial year ending March 2023, Iphones have propelled the smartphones category into the top five most exported commodities from India, writes Niranjan Gidwani

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India Positioned For Economic & Technological Ascendancy, Say Global Economists

Nobel Laureate Michael Spence, Rob Johnson, Prof. Rohinton Medhora, and others predict India's tech leadership and forecast it as the world's third-largest economy

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BW Marketing World Unveils Inaugural 'BW Merit Awards 2024' Celebrating Marketing Excellence

The jury panel for 'BW Merit Awards 2024' features eminent personalities such as Sandeep Mahajan, Nilesh Shah, Murugavel Janakiraman, Ankush Grover, Sanjay Bhasin and more

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Sony Explores Opportunities In India Post Zee Merger Fallout

As Sony terminates $10 Billion merger with Zee, the company sets sights on India's growth potential, seeking alternative avenues for strategic expansion

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VML Secures Key Leadership From Wunder Thompson

Bhautik Mithani, Chief Financial Officer at Wunderman Thompson - South Asia, remains in the company transition whereas Pinaki Bhattacharya has been appointed to take on the additional role of Client Partnership Officer

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Brands Embrace AI-infused Love With V-day Campaigns

Exploring the intersection of love and technology, brands harness AI to craft moments in the digital age, from personalised animated love stories to AI-generated entities

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