Articles for Digital

86% Indian Internet Users Prefer OTT: Report

Jointly compiled by the Internet and Mobile Association of India (IAMAI) and Kantar, the report was unveiled during the inaugural session of the India Digital Summit 2024, held on 27 – 28 February at the Jio World Convention Centre

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EssenceMediacom & GroupM ESP Drive A23-CCL Renewal

In a continuation of their successful collaboration from the previous year, A23 renews its role as the presenting sponsor for the Celebrity Cricket League (CCL) for its 10th season

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Long-form Videos To Contribute 13% TV Ad Revenue By 2025: GroupM

The 2nd edition of ‘The Changing Landscape of Indian Television’, conducted by Ampere Analysis and gathering insights from 4000 respondents, explores the significant shift from linear TV to CTV in the Indian TV industry

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Centrick Marketing Solutions Joins Forces With One One Six

Through this collaboration, clients of Centrick Marketing Solutions will gain access to and be able to utilise One One Six Network's global database of human brands, including sports personalities, actors, celebrities, category specialists, and market influencers

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Patanjali Faces Ad Ban For Misleading Claims

The plea was filed by the Indian Medical Association (IMA), asserting that a smear campaign is being orchestrated by the self-styled yoga guru and his company

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Moloco Teams Up With Viacom18 & JioCinema For Advanced Monetisation

This multi-year partnership leverages Moloco's advanced machine learning and ad serving capabilities to create a robust monetisation solution for Viacom18/JioCinema, commencing with the Tata IPL last year

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Coca-Cola's Top Brass' Upcoming India Visit Signals Market Focus

Coca Cola’s Global Chairman and CEO James Quincey would be accompanied by the brand’s Global Chief Marketing Officer, Manuel Manolo Arroyo as part of the 200 delegation that is expected to visit the country

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Can OpenAI's Sora Intensify Misinformation Worries In Media?

Even as Sora is undergoing rigorous testing against 'misinformation, hateful content and bias', the use of generative AI in creating near-authentic videos is raising concerns

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