Centrick Marketing Solutions Joins Forces With One One Six

One One Six Network Limited, a London-based human brands company with backing from investors and regional offices in India and the UAE, specialising in sports, entertainment, technology, and events, has revealed a strategic partnership with Centrick Marketing Solutions LLP, a consultancy that focuses on strategy-led design and communications.

Through this collaboration, clients of Centrick Marketing Solutions will gain access to and be able to utilise One One Six Network's global database of human brands, including sports personalities, actors, celebrities, category specialists, and market influencers.

By joining forces with Centrick, One One Six Network will now provide brands and corporations the option of a comprehensive solution. This solution allows them to not only secure high-end, impactful talent or celebrities but also receive strategic, creative, and production services to effectively maximise the benefits of these celebrity and talent endorsements.

Roy Menezes, Partner and Chief Creative Officer at Centrick says, “Centrick and One One Six Network Limited have been working together and leveraging each other's specialisations for a few years now. The brands we associate with have derived great value from this association through accurate and well thought through endorsement deals that have not only delivered high impact for the brands but also great value. This association for us is a game changer.”

Gaurav Bahirvani, CEO & Founder at One One Six Network Limited points out, “This formalisation of an association has only happened after testing waters for some time now. Centrick has partnered with us to deliver creative, content and production solutions for brands, leveraging our services to onboard the best-suited brand endorsers. Confident with our past associations, we look forward to a future that only strengthens this relationship.”