Moloco Teams Up With Viacom18 & JioCinema For Advanced Monetisation

Moloco, one of the players in operational machine learning (ML) and advertising technology, has entered into a strategic collaboration with Viacom18 and JioCinema in India. This multi-year partnership leverages Moloco's advanced machine learning and ad serving capabilities to create a robust monetisation solution for Viacom18/JioCinema, commencing with the Tata IPL last year. The Tata Indian Premier League, featuring 74 matches, provides an ideal platform for streaming media monetisation, allowing advertisers to connect with vast global audiences of passionate sports fans. In 2023, JioCinema witnessed 449 million cricket viewers during the Tata IPL from March to May. With Moloco's ad-serving technology, JioCinema successfully delivered targeted ads to a peak concurrent viewership of 32 million users.

Moloco Streaming Monetization serves as an enterprise software solution, empowering streaming services to revolutionize content and media monetization for sustainable growth. Collaborating with streaming platforms, Moloco maximises the value of each ad impression through price-driven decision-making and outcome optimisation. The partnership addresses the increasing global prevalence of streaming video and the challenges of delivering ads during live events. It presents an exciting opportunity for innovation by delivering engaging ads and ensuring profitable ROIs for advertisers.

“As the streaming media industry continues to focus on monetization, we’re excited to partner with leading players such as JioCinema to develop their performance advertising engine,” said Sunil Rayan, Chief Business Officer, Moloco. “We have leveraged Moloco’s deep experience in advertising technology over the last decade to build an ad-serving solution for JioCinema that ensures stability at scale and improves user experience during peak times. Looking ahead to Tata IPL 2024, we anticipate an even bigger opportunity to engage millions of viewers while also creating measurable value for advertisers,” he added.

Akash Saxena, CPTO, JioCinema, stated, “By using Moloco’s advanced algorithms and highly optimised ad serving infrastructure, we were able to deliver ads to 32M viewers concurrently during Tata IPL 2023 and offer new monetization opportunities to our advertisers.”

Speaking on the announcement, Siddharth Jhawar, Moloco’s General Manager for India, said, “India’s 700 million digital population has shown a growing preference for consuming video content online. As streaming platforms scale and look for more monetisation opportunities, Moloco Streaming Monetization can help them grow profitably.”