Pepsi unveils a fresh global brand look that merges a rich heritage with a contemporary vision, accompanied by the 'Yeh Dil Maange More' campaign, signifying a quasquicentennial milestone and a forward-looking transition
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The campaign #NationOnVacation emphasises 'India aur Cleartrip Taiyyar hai, Bas Aapke Booking ka Intezaar hai,' providing an opportunity for customers to secure the best deals amid growing demand
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Gen Z and millennials drive the demand as women-led D2C brands witness growth, reaching a 54x surge in online transactions and a 1.4x increase in average order value in 2023
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Specifically designed for India, the campaign has been conceptualised by Ogilvy
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"Step out of your comfort zone, be courageous, express yourself fearlessly and believe in yourself", Nagarajan advises young women aspiring for success in an exclusive interview with BW Marketing World
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Ashish Sehgal, Chief Growth Officer, Advertisement Revenue will now directly report to the MD & CEO, Punit Goenka. The development comes on the back of Rahul Johri's exit, after a three-year stint with the company
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The partnership aims to raise awareness, promote hygiene standards and uphold the dignity of women
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The Advertising Club's ABBY Awards powered by One Show 2024 campaign highlights industry unity and future shaping through collective contributions
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