Aldo Extends Partnership With Janhvi Kapoor & Aditya Roy Kapur

The Apparel Group extended the collaboration with actors Janhvi Kapoor and Aditya Roy Kapur for their Aldo brand. The decision bolsters Aldo's position in the Indian market and reinforces the brand's dedication to pioneering marketing approaches.

Tushar Ved, President, Apparel Group India said, “Our partnership with Janhvi Kapoor and Aditya Roy Kapur brings us immense joy and fits seamlessly with our objectives. This partnership has significantly expanded Apparel Group’s reach. This collaboration not only deepens consumer trust in our brand Aldo but also fortifies Apparel Group's standing commitment towards their consumers in the Indian market.”

 By consistently partnering with influential celebrities, the brand has cultivated robust connections, enabling them to efficiently expand their reach and enhance brand recognition. 

Commenting on the continued partnership, Abhishek Bajpai, CEO of Apparel Group India said, "The collaboration with the talented duo, Janhvi Kapoor and Aditya Roy Kapur, underscores our commitment to authenticity and style at Aldo India. Their active energy and flair strengthen our brand's credibility and resonate strongly with our consumers. With continued engagement, we look forward for even greater success in the future.”

The strategic selection of celebrities by the Apparel Group aligns with their target audience, utilizing the stars' popularity to extend Aldo's presence across its 70-plus stores nationwide. The approach fosters a sense of aspiration, glamour and trust among the brand's target consumers, fostering loyalty for the Apparel Group.

"As we unveil Aldo's captivating Spring '24 collection, I'm thrilled to be part of a journey that merges style and comfort seamlessly. Each pair tells a unique story, inviting everyone to embrace their individuality with every step",  said Aditya Roy Kapur about the collaboration.

Aldo unveiled its Spring '24 collection, presenting a range of products that blend comfort and style. Crafted with Pillow Walk technology, every shoe, from metallic stilettos to elegant ballerinas ensures unparalleled comfort. Men can relish effortless slip-on styles, ideal for smooth day-to-night transitions. This spring, Aldo offers an exciting array of new colours, designs and textures, inviting individuals to step into the season with fashion-forward choices.

Janhvi Kapoor added, "As we introduce Aldo's enchanting Spring '24 collection, I'm delighted to join a celebration of style and sophistication. These shoes aren't just footwear; they're a statement of confidence, allowing everyone to express their unique flair effortlessly."