Godrej Capital Redefines To Empower Women With #LimitlessGrowth

Godrej Capital, the financial services arm of the Godrej Group, has launched the #LimitlessGrowth digital campaign in honour of International Women's Day. Aligned with Godrej Capital's core brand value of "Growth for All," the campaign is dedicated to empowering women to unlock their full potential across various facets of life. It aims to reshape perceptions of women by fostering a fresh perspective on their capabilities and opportunities.

Implemented through a Digital Video Commercial (DVC), the #LimitlessGrowth initiative humorously challenges conventional stereotypes, dismantling the notion of women being primarily confined to domestic roles. Crafted by the creative agency Shrtfrm, the storyline not only addresses biases against women but also celebrates their ability to balance personal aspirations with professional success.

The campaign employs personalised micro-messages to resonate with the growth aspirations of Godrej Capital's target audience, encompassing women entrepreneurs and those aspiring to own homes, as they strive for financial independence.

Scheduled to run on Meta (Facebook & Instagram) and YouTube from 8 to 31 March, 2024, the #LimitlessGrowth campaign aims for widespread outreach and awareness, transcending age groups and genders nationwide.

Nalin Jain, Chief Marketing Officer, Godrej Capital, stated, "At Godrej Capital, our focus has always been on Diversity and Inclusion. #LimitlessGrowth aligns perfectly with our vision of "Growth for All” and demonstrates our commitment to an inclusive approach to financial empowerment and is another step towards encouraging women to break barriers and achieve their dreams."

In celebration of International Women's Day and with a commitment to promoting financial independence, Godrej Capital is extending exclusive benefits to women applicants. This includes discounted processing and login fees on various financial products such as Home Loans (HL), Business Loans (BL), Business Loan Against Property (BLAP), and Loan Against Property (LAP).

Demonstrating a steadfast commitment to diversity and inclusion, Godrej Capital implements initiatives like SheRises, a Women's Employee Resource Group emphasising diversity in leadership and workforce composition. The company also supports Home Loans for same-sex couples and operates Nirmaan, a unique digital platform offering comprehensive solutions for MSME owners to facilitate business growth and expansion. This showcases Godrej Capital's dedication to an inclusive approach to financial empowerment.

With pride, Godrej Capital notes a remarkable 40 per cent female representation in its C-suite leadership and an impressive 27 per cent diversity within its workforce, surpassing the BFSI sector's benchmark of 21 per cent.