Articles for Digital

Market Dynamics & Growth Catalysts: Decoding Millets Success Story In Indian Food Industry

Harnessing technology for value addition and market penetration can amplify the competitiveness of the millet sector, opening new avenues for growth and sustainability, writes Prashant Parameswaran

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Dream11's Latest Campaign Captures The Spirit of Cricket Rivalry With A Twist

The campaign conceptualised by Tilt Solutions features 11 cricketers and 10 celebrities

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Star Sports Signs 15 Sponsors As IPL 2024 Kickstarts

As the IPL 2024 commences today, sources say that the broadcaster is currently in the process of finalising agreements with a few more sponsors before the commencement of the first match

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ASCI, Lexplosionn Release Whitepaper On Digital Privacy Act's Impact On Advertising

The whitepaper, 'Privacy & Progress: Pillars of Digital Bharat' explores the ramifications of the Digital Personal Data Protection Act (DPDPA) in advertising

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MCA, Meta Come Together To Tackle Deepfakes Ahead Of Elections

The new initiative, Deepfakes Analysis Unit (DAU) tipline aims to combat AI-generated misinformation, offering public access to expert assessment of audio and video content through WhatsApp tipline

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Patanjali Ayurved, MD Acharya Balkrishna Issue Unconditional Apology To SC For Misleading Ads

The apology came in an affidavit filed a day after Balkrishna was summoned to appear in person before the top court along with Baba Ramdev on April 2

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Sebi Grants 3-week Reprieve To Zee's Subhash Chandra In Fund Diversion Case: Report

According to reports, the division bench overseeing the case has instructed Sebi to present its response within two weeks. Consequently, the court has adjourned the proceedings for three weeks

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Levi's Amisha Jain Leads With Purpose, Innovation & Inclusivity In Fashion Industry

The Levi’s brand has now increased nearly 50 per cent in revenue in India compared to pre-pandemic levels, making India our sixth-largest market and currently the largest in Asia, shares Amisha Jain, Senior Vice President and Managing Director of South Asia, Middle East and Africa at Levi Strauss & Co in an exclusive interview with BW Marketing World

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