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According to the report, the global advertising revenue will grow by 7.8 per cent, reaching $989.8 billion in 2024, with India being among the top ten global markets
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Chandan Mukherji, the Director and Executive Vice President of Strategy, Marketing and Communication at Nestlé India on what lies ahead in marketing
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Campaigns for Urban Company, Quaker Oats, Durex and Ariel India make the cut across multiple categories at the Gerety Awards this year
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The campaign, #PowerAapkeHaathMein has been conceptualised by Cheil India
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Agencies that can effectively harness the power of data will not only improve the impact and efficiency of their campaigns but also position themselves as forward-thinking leaders in a competitive market
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Effective communication doesn't exist in a vacuum. A message that resonates strongly in one region may completely miss the mark in another. This underscores the importance of understanding the unique market nuances where your business operates
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The campaign, Yeh Se Leke Woh Tak’ features Rohit Sharma and his wife Ritika Sajdeh bringing the convenience of Swiggy Instamart's extensive product range and swift deliveries
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The digital awards celebrates content creators and platforms with brand partnerships enhancing scale and reach.
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