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Ashish Mishra, Chief Marketing Officer of Acko on the future of the marketing and why CMOs must make the big bets now to grow their businesses
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Chairman and CEO of Mattel, Ynon Kreiz has been credited with transforming the company into an IP powerhouse, unlocking iconic brands' creative potential on global stage
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The pricing power of the film/show now moves to the exhibitor, especially in the case of OTTs as there is a lack of transparency around revenue delivery, writes Devki Pande
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The future of marketing communications belongs to those who can weave a captivating narrative, powered by data and fueled by human ingenuity, while simultaneously embracing the SPARK of innovation
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When rumours of Amazon buying MX Player originally started to circulate last year, they were eventually withdrawn due to an inconsistency in valuation
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Trust is paramount in healthcare, as patients rely on providers not just for treatment but for their overall well-being. Thus, the image a healthcare company projects can significantly influence its success and sustainability
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The beauty of PR lies in its cost-effectiveness and its ability to amplify messages through third-party endorsements. Even as the economic landscape fluctuates, PR ensures that the company’s voices remain steady and resonant, forging connections that endure long after the crisis has passed
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Several of those terminated had contributed to Google's annual event, Google Cloud Next, held in April this year
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