Luminous' New Campaign Empowers Consumers To Harness Solar Power

Luminous Power Technologies releases #PowerAapkeHaathMein campaign, featuring thematic films to highlight its comprehensive end-to-end solar solutions and educate consumers on the importance of solar energy.

In India, frequent power outages and high electricity bills are common challenges. Luminous Power Technologies aims to address this with its end-to-end solar solutions, empowering individuals to control their power supply. The company recently opened a Solar Panel Factory in Rudrapur, Uttarakhand, becoming a full-component manufacturer of solar solutions, including panels, inverters and batteries. Additionally, the Connect X App allows users to efficiently manage their solar products. The #PowerAapkeHaathMein campaign encourages the switch to solar energy for more reliable and cost-effective power.

One of the thematic films opens on the terrace of a teacher who provides free education to underprivileged students. A businessman enters the scene, proposing a partnership that offers better pay and power, alleviating the teacher's burden of high electricity bills. However, the teacher surprises the businessman by rejecting the offer and showcasing the ConnectX App and Luminous solar products installed on his rooftop. The ConnectX App allows consumers to monitor their energy consumption in real-time, embodying the campaign's message of #PowerAapkeHaathMein.

Neelima Burra, Chief Strategy Transformation and Marketing Officer, Luminous Power Technologies said, “The country's power consumption is rapidly increasing, causing challenges with outages, voltage fluctuations, and high electricity bills for many people in India. As the nation moves towards renewable energy, consumers need to embrace clean energy solutions. At Luminous, we believe that solar is the future and we are committed to being a leading company in this energy transition journey. Luminous’ end-to-end solar solutions are designed to liberate consumers from the worry of erratic power supply and hefty bills by harnessing solar energy to power their homes, businesses, and lifestyles. We feel that the future of energy lies in the hands of consumers and with the #PowerAapkeHaathMein campaign we want to empower them to take control of their energy consumption and embrace sustainable alternatives such as solar power.”

The second thematic film tells the story of a young politician who left a high-paying job to serve the nation. His former boss visits, offering a promotion at his old job and highlighting the frequent power cuts at his new workplace as a potential setback. The young politician confidently reassures his boss by demonstrating the ConnectX app and the Luminous solar products installed on his rooftop, reinforcing the #PowerAapkeHaathMein message.

“Millions of Indians face power cuts on a daily basis. We felt it was high time they took power in their hands and stopped being at the mercy of an erratic power supply. That’s how we arrived at the campaign line #PowerAapkeHaathMein. We wanted to tell hard-hitting, inspirational stories that would resonate with people across the country. Through slice-of-life situations and heart-warming scenarios, we highlighted the role of Luminous Solar in their journey to a brighter tomorrow,” says Amit Nandwani, National Creative Director, Cheil India.

The campaign will be featured on TV and OTT platforms, as well as promoted across all Luminous social media channels including X, Facebook, Instagram and YouTube.