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Swiggy Instamart released a new digital ad film featuring Rohit Sharma and his wife, Ritika Sajdeh. The film is part of the ‘Yeh Se Leke Woh Tak’ campaign, highlighting Swiggy Instamart as the go-to store with over 12,000 products, offering speedy and convenient delivery to consumers.
Set in a cosy living room, the film offers a look into the daily life of Sharma and his wife as they chat casually while browsing their phones. Sajdeh, exploring the Swiggy Instamart app, asks Sharma if he needs anything. In his characteristic forgetful manner, he gestures “Yeh,” mimicking drinking tea. Sajdeh, familiar with his endearing absent-mindedness, immediately understands and adds tea cups to her Swiggy Instamart cart.
As their conversation continues, Sharma struggles to remember item names, using vague terms like “Woh” to indicate he needs a phone charger and mimicking his famous pull shot to signify a vegetable chopper. Sajdeh, well-acquainted with Sharma's disjointed way of speaking, quickly adds a charger and a vegetable chopper to the cart even before he finishes his request. The effortless communication between them showcases their ability to finish each other’s sentences and highlights Sharma's amusing forgetfulness, relying on "Yeh" and "Woh," while also emphasising the wide range of products available on Swiggy Instamart – from “Yeh to Woh.”
Commenting on the campaign, Ashwath Swaminath, CGMO, Swiggy stated, “We are excited to introduce the ‘Yeh Se Leke Woh Tak’ campaign with Rohit and Ritika. This campaign brings to life the extensive assortment of products offered on Swiggy Instamart, all delivered in 10 minutes. It reinforces Swiggy Instamart as the go-to place for almost anything in 10 minutes, making shopping convenient for everyone."
The campaign highlights Swiggy Instamart's hassle-free shopping experience, offering a wide range of products—from toys to electronics, socks to bedsheets, sunscreen to air coolers—delivered in just 10 minutes.
Rohit Sharma, exclusively represented by Rise Worldwide, said, “The Swiggy campaign will resonate with so many married couples, bringing alive the love and understanding they have, of each other.”
