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Micro-influencers, with their follower relationships and niche authority, can drive substantial results, especially for emerging brands, writes Gautam Madhavan
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The campaign, 'Vicks ki Goli Ab Ho Gayi hai Badi' highlights the enhanced power of Vicks Cough Drops after two decades
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Paytm revealed a collaboration with Samsung, incorporating the Samsung Wallet into the Paytm application
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As the Indian Premier League (IPL) 2024 concludes, and before the focus shifts entirely to the World Cup, the ICYMI (In Case You Missed It) team at Rediffusion notes fascinating insights about the IPL
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The campaign, 'Rishte Maange, Bas Do Minute' has been conceptualised by McCann
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In a candid conversation, Ravi Bhatnagar, Director External Affairs and Partnerships SOA, Reckitt shares the company's vision to fuse commercial success with catalysing positive change, the powerful Harpic Loocator campaign contesting at Cannes Lions Glass and more
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The Supreme Court has directed that advertisers and advertising agencies must submit a self-declaration certificate prior to publishing ads across TV, print, digital and radio platforms
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Conceptualised by Bombay Design Centre, this campaign includes a series of six films showcasing the importance of kids’ indulgence in painting and drawing
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