Articles for Brand Stories

Report: Air India To Commence Merged Operations By 2025

The Vistara brand will be phased out by the year's end, and the airline group will operate under two brands: Air India and AI Express

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Swiggy Instamart Entices With Aroma Of Mangoes

Havas Media Network was the official media partner for this campaign

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Our Consumer Is Our North Star: CaratLane’s Jennifer Pandya

In an exclusive with BW Marketing World, Jennifer Pandya, Vice President - Marketing, CaratLane discusses the evolution of the brand over 16 years, maintaining its brand ethos and values consistently, its USP in the cluttered Indian jewellery market, focus on innovations and more

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Stellantis India Rejigs Leadership Team; Shailesh Hazela To Be India CEO & MD

Hazela will succeed Aditya Jairaj, who will be relocating to the United States

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Himanshu Mendiratta Elevated To GM – Ads Monetisation & Sponsorship At Swiggy

He has been around with the brand for about three years

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L&T Switchgear Refreshes Brand Identity With Lauritz Knudsen

It is looking to make a mark in India’s electrical landscape through the latest innovations and plans to invest Rs 850 cr over the next three years

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Karan Johar Utilises Wit Against EORS In Myntra's Latest OOH Campaign

Placed strategically across Delhi, Mumbai, and Bangalore, the campaign aims to highlight sharp deals on international brands during the EORS

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Orient Electric Hires Ravindra Singh Negi As MD & CEO

Negi assumes his new role at Orient Electric following his position as COO of consumer products at Bajaj Electricals

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