Himanshu Mendiratta has assumed the role of General Manager – Ads Monetisation & Sponsorship at Swiggy. He announced the same through a LinkedIn post. In his new assignment which he took over in April this year, he will be responsible for revenue planning and operations.
Prior to this, he was Senior Manager – Ads Monetisation for the brand, a role which he assumed in January 2023, wherein he was looking after the ads monetisation and revenue charters for the dine-in vertical of Swiggy. He has been around with the brand for about three years – and joined the company in November 2021 as Senior Manager – Planning and Performance.
Across his career, he has also worked with brands such as Vedantu, Ola, Oyo and HCL Technologies. He also founded a start-up, Admito, and ran it for about one and a half years.