L&T Switchgear Refreshes Brand Identity With Lauritz Knudsen

L&T Switchgear (L&T Electrical and Automation) has unveiled its new brand identity, Lauritz Knudsen Electrical and Automation. 

Taking the 70+ years legacy of the L&T Switchgear brand forward with a stronger customer focus, Lauritz Knudsen is poised to fortify its core LV and MV Business while continuing to build capabilities in areas like the new energy landscape encompassing renewables power generation and e-mobility solutions, serving varied segments including infrastructure, industries, buildings, homes, and agriculture. 

In 2020, L&T Switchgear became a part of the Schneider Electric Group following L&T's Strategic Divestment of its Electrical and Automation (L&T E&A) business. L&T Switchgear will now be known as Lauritz Knudsen. The company will strategically uphold its core values and unwavering dedication to ‘Viksit Bharat’ and continue to conceptualise, design, and make in India, for India and the globe. This will accelerate the brand’s mission to drive innovation and excellence in the electrical domain, addressing the needs of India and global markets.

Speaking at the launch, Peter Herweck, Chief Executive Officer, Schneider Electric, underscored Lauritz Knudsen's pivotal role in driving innovation while enhancing global competitiveness. "Lauritz Knudsen's vision prioritizes innovation and excellence, aligning closely with India's growth story. Lauritz Knudsen aims to strategically invest approximately Rs 850 crores over the next three years, further establishing its role as a significant player in India's rapid growth trajectory in the electrical sector."

On this occasion, Deepak Sharma, Zone President - Greater India, MD & CEO of Schneider Electric India said, "As we embrace the 'Two Brands Two Sales' strategy in India with Schneider Electric & Lauritz Knudsen brands, our aim will be to make an even stronger contribution in the transformative journey of India by offering unparalleled choices for our customers. We will continue to listen, partner, and innovate for a Viksit Bharat."

Lauritz Knudsen (formerly known as L&T Switchgear) boasts a manufacturing footprint spanning 2.1 million square feet of state-of-the-art factories, coupled with a nationwide presence encompassing 33+ offices across 500+ cities. As one of India's largest electrical players, it remains committed to nurturing talent and fostering skill development. It has trained over 400,000 professionals through its six strategically located training centres in Pune, Delhi, Vadodara, Lucknow, Coonoor, and Kolkata. Lauritz Knudsen's solutions power major marquee projects & infrastructure of the country including power plants, refineries, water and wastewater management, airports, metro, offices, stadiums, universities, hospitals and more.