Karan Johar Utilises Wit Against EORS In Myntra's Latest OOH Campaign

Myntra, one of the leading fashion, beauty and lifestyle e-commerce destinations in India, has unveiled an unconventional and humorous Out-of-Home (OOH) campaign featuring filmmaker and fashion icon, Karan Johar, for the 20th edition of the End of Reason Sale (EORS), the platform's marquee fashion event. Placed at high-traffic locations across Delhi, Mumbai, and Bangalore, the campaign aims to highlight sharp deals on international brands on the platform during EORS offered by participating brands and sellers. The campaign which is live, gives a sneak peek into the biggest EORS to date.

The campaign takes an unconventional anti-EORS stance, with Karan Johar at the forefront, urging shoppers to reconsider their decision to shop from Myntra’s 20th edition of EORS. The OOH campaign features witty and tongue-in-cheek statements such as "Focus on your start-up na", "It's about inner beauty anyway", "Itni garmi mein kapde kaun khareed ta hai?", and "Hands off my spotlight", with Johar giving hilarious excuses to shoppers to not shop on Myntra EORS.

The campaign's narrative revolves around Johar's dilemma as EORS promises sharp deals on international brands, making premium and global fashion accessible to all. With humour and wit, Johar questions who will continue to look up to his fashion expertise if everyone can effortlessly attain style at unbeatable prices.