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Cheil X leverages cultural empathy and tech-inspired innovation to drive client growth in India
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In an exclusive conversation with BW Marketing World, Zoher Kapuswala, Marketing Head for the Indian Subcontinent (Tic Tac, Nutella and Ferrero Rocher) reveals Tic Tac's successful formula, digital-first approach, the shift towards permissive content and other key initiatives driving the brand's growth
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Most recently, Roy served as the Vice President of Marketing for India and Southwest Asia operating unit
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Jha brings over three decades of extensive experience in the banking industry and is associated with the State Bank of India since 1994
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The campaign 'ACKO Pola Varuma' unveiled in Chennai has been conceptualised by DDB Mudra South
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To be a trusted and desired brand, our consumer-first approach and the insights we gather through focus group discussions, social listening, retail partners etc. matter the most, she shares
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Prior to this role, he served as the Marketing Lead for B2B Events Strategy, Planning, and Engagement at the company
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As Goafest 2024's venue shift reflects ‘The Age of Adaptability’, industry leaders emphasise the criticality of adaptability, purpose-driven innovation and consumer-centricity in steering turbulent times
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