Coca Cola Company's Honest Tea Brews Wellness In Daily Chaos With Twinkle Khanna

Honest Tea unveils their latest #FindYourGood campaign in collaboration with author, columnist, actor and wellness enthusiast, Twinkle Khanna. The film depicts Khanna finding her calm amidst daily chaos, with #HonestTea, made from organic green tea, sourced from the Makaibari Tea estate.

In a world filled with societal expectations, Honest Tea’s campaign nudges people to define their own way of relaxation. As a supportive ally in this quest, the brand offers two flavours - Lemon-Tulsi and Mango.

Speaking about the collaboration, Twinkle Khanna said, “I am excited to be part of the #FindYourGood campaign that echoes my mantra of a good, holistic life. Stimulated by the importance of finding joy and balance in the everyday, Honest Tea’s campaign strives to bring about a positive transformation in the well-being of the modern woman."

To kick off the campaign, Honest Tea will roll out a series of social films and digital activations, engaging with consumers across various platforms. Conceptualised by WPP Open X, the campaign film captures a relatable moment as Khanna confronts her to-do list. As she sits down to relax, she enjoys a sip of Honest tea and says, “It’s up to you to decide what’s good for you.”

Ruchira Bhattacharya, Senior Director, Marketing at The Coca-Cola Company, India and South-West Asia Operating Unit said, “Honest Tea is proud to launch the #FindYourGood campaign that celebrates those little moments of peace and calm in your daily rigmarole. The partnership with Twinkle Khanna resonates our purpose to support and encourage one’s personal idea of balance and wellness in this fast-paced world.”

Sharing his views about the latest campaign, Mukund Olety, Executive Creative Director at WPP Open X, said, "Our latest campaign, #FindYourGood, throws light upon a very important thing that many of us often tend to forget, which is making time for little moments of peace and joy in our daily lives." Speaking about the collaboration with Twinkle Khanna, he said, “Teaming up with Twinkle Khanna for this campaign has been a truly joyful experience. As a proponent for wellbeing of women, she naturally conveys the nuances we wish to communicate through this campaign.”