Britannia Winkin' Cow Unveils AR Cricket Game, Integrating Milkshake Bottles As Bats

As India revels in cricketing triumphs, Britannia Winkin' Cow unveils a mobile cricket game in collaboration with MakeAR. Featuring augmented reality (AR) technology, it creatively incorporates milkshake bottles for an immersive cricketing experience with a playful twist.

Commenting on the campaign, Abhishek Sinha, Chief Business Officer - Dairy, CEO Britannia Bel Foods said “We have launched this campaign specifically tailored for our young adult target group, who have a strong affinity for cricket games. We are committed to creating engaging and innovative experiences that leverage technology to provide our consumers with exceptional and immersive interactions. By partnering with MakeAR, we have crafted a truly immersive experience where Britannia Winkin' Cow Milkshake bottles become cricket bats. Consumers can hit shots with Winkin Cow bottles and stand a chance to win MetaShot smart bats. MetaShot’s cricket game brings alive the real cricket experience into your house.“

The mobile cricket game seamlessly integrates the bottle within the game where users can play with Winkin' Cow Milkshake bottles, turning them into cricket bats through AR technology, enhancing user experience and deepening brand connection.

Srishti Jain, Founder of MakeAR states, “By using computer vision and extended reality, we have created this first-of-its-kind gesture game that showcases how deep tech impacts innovation and serves as a perfect example of its transformative power. This emerging tech was used to perfectly marry the shots played on screen with the physical bottle shots, making it a beautiful use case of going truly phygital. We are excited to see how consumers will enjoy this unique blend of cricket and extended reality.”

Players scan the QR code on the bottles to access the game on the microsite, scoring runs to compete for top prizes, including MetaShot Smart bats (Bluetooth-enabled).

Prince Thomas, CEO & Co-founder MetaShot said “We are thrilled that Britannia Winkin Cow selected MetaShot, a proudly Indian innovation, for this campaign. This collaboration extends beyond simple rewards. MetaShot has integrated Winkin Cow branding, including the Winkin Cow - Cow Corner feature, within the game, enhancing the cricket excitement and bringing alive the brand campaign.”