Tata Starbucks Names Mitali Maheshwari As Marketing Head

Tata Starbucks has appointed Mitali Maheshwari as the Product and Marketing Head for India. With over a decade of invaluable expertise in brand management and marketing, in her new role, she will spearhead product innovation and drive marketing initiatives for the brand. 

Welcoming Mitali Maheshwari to the team, Adrit Mishra, Chief Operating Officer, Tata Starbucks shares, "As we continue building the category in India and extending our coffee leadership to deliver the signature Starbucks Experience to consumers, we are excited for Mitali to expound upon our product and marketing plans. With Mitali on board, we are also looking forward to enabling strategic product innovation that brings forth the best of global and local tastes for consumers in a manner that is familiar to them. Mitali's dedication to her craft, coupled with her strategic mindset and innovative approach, makes her an invaluable addition to our team.” 

Maheshwari, in her new role, comments, "As a coffee enthusiast myself, I am looking forward to joining Starbucks India, a brand that has played a pivotal role in shaping the country’s vibrant coffee landscape over the past decade. I am humbled and excited to build on the brand’s marketing plans to drive continued growth while delivering the distinct Starbucks experience to consumers across the country.” 

Bringing a wealth of knowledge and a proven track record in elevating brand presence and consumer engagement, Maheshwari previously held the position of National Brand Marketing Manager at Red Bull India. Her strategic insights and innovative approach will serve to ensure exceptional experiences for coffee enthusiasts across the country.