Puma India Joins Forces With IOA, Unveils OOH Campaign For India's Paris 2024 Olympics Bid

Puma India collaborates with the Indian Olympic Association (IOA) as the Official Footwear Partner for the Indian team heading to the Paris Olympics, alongside unveiling a large-scale outdoor campaign honouring sports champions.

Karthik Balagopalan, Managing Director of Puma India shared his perspective on this collaboration and campaign stating, “Puma is dedicated to empowering athletes to surpass their limits and achieve their full potential. Through our partnership with the Indian Olympic Association, we will provide athletes with best-in-class footwear and sports accessories, aiming to support their pursuit of excellence at the Paris Olympics. Additionally, we aim to bring to the fore and recognize the milestones achieved by athletes of our country through this campaign. I hope our efforts to celebrate our champions will not only inspire others to give their best but also encourage many young and aspiring athletes to take up Olympic sports in India.”

As part of the collaboration, more than 100 Indian athletes will receive specialised gear including podium and travel footwear, trolleys, backpacks, sippers, yoga mats, headbands, wristbands, socks and towels aimed at optimising their training and comfort during the 2024 Summer Olympics. 45 of these athletes across various sports disciplines form Puma's largest contingent at the Paris Olympics, representing the brand extensively this year.

“Our partnership with Puma is pivotal in our mission to elevate the capabilities of our athletes. Equipped with PUMA’s top-quality shoes and accessories, our athletes will be primed to compete at the highest level. The IOA is deeply committed to enhancing India’s medal prospects at the Paris Olympics, and such collaborations are a crucial step towards achieving that goal,” said Dr PT Usha, President of the Indian Olympic Association and renowned former track-and-field athlete.

Named 'See the Game Like We Do', Puma India’s campaign showcases PV Sindhu's powerful smash, PR Sreejesh's skill in stopping fastballs and Kishore Jena's towering throw, aiming to captivate the nation with the extraordinary achievements of our Indian athletes heading to Paris for Olympic glory.

“Puma is proud to be at the forefront when it comes to empowering Indian athletes and celebrating their achievements. This campaign honours the hard work and dedication of our champion players as we stand united in support of them while they take on the world stage. Together, let's celebrate their journey to success,” said Shreya Sachdev, Associate Director & Head of Marketing, Puma India.

Puma seeks to inspire the nation by likening record-breaking feats to everyday experiences, encouraging everyone to recognize the relentless pursuit of excellence and trailblazing achievements by Indian Olympic athletes.

Kishore Jena, Puma ambassador said, “Support from the fans always plays a critical role for athletes in big tournaments, and it's heartening to see a global brand like Puma come forward with this amazing campaign to unite the whole nation, encouraging Indian athletes as we chase Olympic glory. I'm confident that high-quality footwear and sports accessories will help us to produce our best show in Paris, leaving no stone unturned.”

Puma athletes like javelin champion Jena, professional sport shooter Sift Kaur Samra and equestrian Anush Agarwalla will be equipped with world-class gear.

Sift Kaur Samra, professional sport shooter and Paris qualified, said, "I understand that sports demand both physical and mental strength, especially at events like the Olympics where focus is crucial. Having world-class products gives confidence and positively influences performances. Puma has been trusted by champion athletes worldwide, and I’m thrilled that they’re supporting Indian athletes’ Paris 2024 dream.”

Puma has forged partnerships with numerous sports teams, including Manchester City, Borussia Dortmund, AC Milan and Indian clubs Mumbai City FC and Bengaluru FC. They also collaborate with IPL teams such as Royal Challengers Bangalore and Delhi Capitals. The brand boasts a lineup of ambassadors featuring cricketer Virat Kohli, sprinting legend Usain Bolt, footballer Neymar Jr, boxing champion MC Mary Kom and cricketers Harmanpreet Kaur and Mohammed Shami.