Articles for Brand Stories

HSBC Serves Nostalgia With Priyanka Chopra Jonas For Indian Expats
HSBC Serves Nostalgia With Priyanka Chopra Jonas For Indian Expats

HSBC's new campaign features a Michelin-starred dining experience with Priyanka Chopra Jonas, blending familiar flavours with global banking solutions to reinforce a sense of belonging for Indian expats

Read More
Libas Unveils Purple Days Sale With CGI Blimp Over Qutub Minar
Libas Unveils Purple Days Sale With CGI Blimp Over Qutub Minar

Libas’ Purple Days Sale is promoted by an innovative CGI video and exclusive in-store surprises

Read More
BoAt's 'Go Crazy' Campaign Unleashes Deadpool-inspired Chaos
BoAt's 'Go Crazy' Campaign Unleashes Deadpool-inspired Chaos

The campaign includes quirky Deadpool-themed posters along DMRC Metro Lines, designed to entertain commuters and build excitement for the product offline

Read More
Unstop's Billboard Campaign Boosts Participation In Flipkart GRiD 6.0
Unstop's Billboard Campaign Boosts Participation In Flipkart GRiD 6.0

'The Choice is Yours' campaign aims to empower engineering students to showcase skills and seize new career opportunities

Read More
Parle Most-chosen In-home FMCG Brand For 12 Consecutive Years: Kantar

Britannia, Amul, Clinic Plus and Tata Consumer Products follow

Read More
Kellanova To Accelerate Its Snacking Game, Innovate In Breakfast Cereals

The recent reinvention of Kellogg's Chocos is a testament to the brand's continuous improvement mantra, which it intends to follow for other categories as well

Read More
Consumers Shifting Towards Premium Gifting From Mass Presents: Nikhil Rao, Mars Wrigley India

He also observes that genZ do not want to associate with what their parents had. They want to open up and explore flavors and tastes from all over the world

Read More
Brands Embrace Borderless Content In Global Marketing Shift
Brands Embrace Borderless Content In Global Marketing Shift

As digital content transcends borders, authenticity and organic integration become key to reaching global audiences

Read More

Subscribe to our newsletter to get updates on our latest news