Libas Unveils Purple Days Sale With CGI Blimp Over Qutub Minar

Libas brings back its flagship Purple Days Sale from July 27 to August 4 with exclusive offers and promotions tailored to diverse tastes. The brand unveiled an interactive CGI campaign on social media, with a video set against Qutub Minar showing a blimp of the sale.

To further enhance the shopping experience, influencers and brand ambassadors will amplify the sale's reach, offering style inspiration and highlighting top items.

Sidhant Keshwani, Founder and CEO of Libas said, “We are incredibly excited for this year's Purple Days Sale, which promises to be our most remarkable event yet. What sets this year's sale apart is our comprehensive omnichannel approach, designed to ensure maximum consumer engagement both online and in stores. Our customers can enjoy the same exceptional discounts and offers, whether they choose to shop from the comfort of their homes or visit our physical locations. This seamless integration reflects our commitment to providing an unparalleled shopping experience, and we look forward to delighting our customers with the best of Libas.”

Libas is to also offer special in-store activations during the sale, featuring delightful surprises such as complimentary goodies from Wingreens World for qualifying purchases. These initiatives aim to enhance the shopping experience for in-store customers.