Articles for Brand Stories

Bombay HC Imposes Additional Rs 4 Cr Penalty On Patanjali Breaching Court Order

This would be on top of the Rs. 50 lakh that Patanjali was ordered to deposit earlier in the month by the court concerning camphor products

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Transforming Marketing: AI's Role In Shaping The Future
Transforming Marketing: AI's Role In Shaping The Future

AI can automate repetitive tasks like email marketing, social media posting and ad management, allowing marketers to focus on strategic and creative work, writes Yogita Tulsiani

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Alcohol Surrogate Ads Face Tougher Scrutiny Under Govt's New Rules
Alcohol Surrogate Ads Face Tougher Scrutiny Under Govt's New Rules

Under upcoming guidelines from the Union Consumer Affairs Ministry, alcohol brands may need to halt ‘surrogate’ ads. The draft rules, expected for public comment in 15 days will require detailed sales reporting and online verification

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HUL CEO Rohit Jawa highlights the evolving FMCG landscape with premium segments outperforming mass markets and a growing reliance on digital sources as the company achieves three per cent increase in net profit to Rs 2,538 crores
HUL's Rohit Jawa Highlights Gradual Recovery In Rural Demand

HUL CEO Rohit Jawa highlights the evolving FMCG landscape with premium segments outperforming mass markets and a growing reliance on digital sources as the company achieves three per cent increase in net profit to Rs 2,538 crores

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Brands To Receive Legal Letters For Infringing Manu Bhaker's Personality Rights

Bajaj Foods, KapeeFit, LIC, FIITJEE, BSC Interiors, etc. are some of the brands that latched on to her success through moment marketing tactics, without sponsoring her

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Delhi HC Orders Baba Ramdev To Retract Coronil Covid 19 Cure Claims
Delhi HC Orders Baba Ramdev To Retract Coronil Covid 19 Cure Claims

The Delhi High Court also directs the removal of statements blaming allopathy doctors for pandemic deaths

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Unilever's Samir Singh To Exit After 27 Years

Singh has over two decades of experience in Beauty & Personal Care across multiple categories and global markets

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Colgate Palmolive Commits 100% Recyclability For Its Toothpaste Portfolio By FY2025
Colgate Palmolive Commits 100% Recyclability For Its Toothpaste Portfolio By FY2025

Colgate-Palmolive (India) showcases strides in sustainability with 50 per cent recyclable toothpaste tubes and extensive CSR initiatives in FY2024, while reporting a 9.5 per cent domestic growth

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