BoAt's 'Go Crazy' Campaign Unleashes Deadpool-inspired Chaos

boAt partners with Marvel Entertainment for the movie 'Deadpool & Wolverine'. To celebrate, boAt released an exclusive Deadpool Edition Airdopes Alpha, available only on Flipkart and the boAt website. This release is part of boAt's 'Go Crazy' marketing campaign, capturing the hype of the movie and Deadpool's excessive popularity.

The campaign starts with a playful twist as Aman Gupta, boAt's co-founder and CMO finds his car damaged by his marketing team, following his directive to 'Go Crazy' for the campaign. The humorous incident sets the tone for a series of videos showcasing the campaign's quirky elements.

Aman Gupta, Co-founder & CMO of boAt, expressed his enthusiasm about the partnership stating, “We are thrilled to collaborate with Marvel’s 'Deadpool & Wolverine' movie. This perfectly aligns with our brand's commitment to creativity and innovation. We look forward to delivering a blend of humour and superior audio quality to our customers through this exciting campaign and product.”

The campaign includes three videos featuring actor and producer, Tusshar Kapoor; Tajikistani playback singer and social media influencer, Abdu Rozik; and actor Mukesh Rishi, known as Bulla. Each brings their unique style to unveil the Airdopes Alpha edition. Emulating Deadpool's irreverent spirit, these videos break the fourth wall, adding humour and a touch of madness to the narrative.

In the first video, Rishi (Bulla) unboxes the Airdopes Alpha Deadpool edition in his signature rhyming style. The second video features Rozik boxing in the ring, vying for the Airdopes Alpha. In the third video, Kapoor promotes the limited edition Airdopes Alpha in his iconic character style, each portrayal capturing the essence of Deadpool.

The campaign also extends offline with contextual posters placed along select DMRC Metro Lines. These posters, infused with Deadpool's quirkiness, aim to entertain commuters and build anticipation for the product. One poster humorously reads, 'Listening to gossip isn’t cool, but these Airdopes are'.