Articles for Brand Stories

Flam Releases OOH Mixed Reality Ad With Ajio & Asos
Flam Releases OOH Mixed Reality Ad With Ajio & Asos

Flam's Ajio and Asos MR experience was accessible by scanning a QR code on a mobile billboard that travelled to various locations in Bangalore

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Britannia’s Sonic Signature Makes Waves In Online Shopping With Zepto
Britannia’s Sonic Signature Makes Waves In Online Shopping With Zepto

The iconic ‘Ting Ting Ti-Ding’ sound adds a touch of joy to consumers' online shopping with Britannia products on the quick commerce platform, Zepto

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Fixderma Appoints Preetam Jena As CMO

He will report to co-founder and CEO Shaily Mehrotra

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Mother Dairy Powers Pro Kabaddi League 2024 As Dairy Partner
Mother Dairy Powers Pro Kabaddi League 2024 As Dairy Partner

Throughout the season, Mother Dairy will actively engage with fans and consumers through initiatives and promotional activities to amplify excitement around the sport

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Building Trust In The Age Of Misinformation
Building Trust In The Age Of Misinformation

In an age where misinformation spreads quickly, brands must build trust through transparency, ethical marketing, data privacy education, digital listening, fact-checking, authenticity, influencer partnerships and crisis preparedness to safeguard credibility, shares Rahul Nanda

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Digital Leads BFSI Ad Growth With 74% Increase In H1FY24
Digital Leads BFSI Ad Growth With 74% Increase In H1FY24

Programmatic advertising was the dominant method for digital ads in the BFSI sector, covering 80 per cent of the share in H1'24

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Reliance Eyes Stake In Karan Johar's Dharma Productions: Report
Reliance Eyes Stake In Karan Johar's Dharma Productions: Report

The news follows reports from the previous week suggesting that RP-Sanjiv Goenka Group-led Saregama India is also looking to acquire a majority stake in the company

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Puma Welcomes Formula 1 Driver Charles Leclerc As Brand Ambassador

The strategic partnership aims to drive awareness for the brand, connecting with fans of both motorsport and fashion and reinforcing Puma’s impact in these spaces

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