Britannia’s Sonic Signature Makes Waves In Online Shopping With Zepto

Britannia Industries is enhancing the online shopping experience with a collaboration with Zepto. Now, whenever you add a Britannia product to your cart, you’ll hear the brand’s iconic ‘Ting Ting Ti-Ding’ sound.

Amit Doshi, Chief Marketing Officer, Britannia Industries said, “We are constantly exploring new ways to engage with our consumers and make their experience with Britannia a little more personal. Integrating our iconic sonic signature into the online shopping experience on Zepto is just one such initiative. Over the years, we’ve used ‘Ting Ting Ti-Ding’ in creative ways, whether it’s having celebrities voice it or even featuring it in print ads. It’s an iconic sonic signature that brings a smile to our consumers, and we’re always looking for new and surprising touchpoints to introduce it. This partnership with Zepto allows us to bring that familiar joy into the digital shopping space in an engaging, modern way that resonates with today’s consumers.”

Britannia’s iconic sonic signature has resonated with Indian households for generations, allowing the brand to stay connected with consumers throughout their journey. Whether you're purchasing Britannia Milk Bikis, Good Day biscuits or Gobbles cake, the signature sound will surely evoke a sense of nostalgia in the consumer's shopping experience.

“We're thrilled to bring a touch of nostalgia and excitement to online shopping with Britannia’s iconic ‘Ting Ting Ti-Ding’ sonic signature and I thank our sellers for having enabled this. This first-of-its-kind sound integration makes every Britannia purchase on the Zepto platform more than just a transaction—it’s an experience. It’s about transforming everyday moments into something memorable, and Zepto is proud to collaborate with Britannia to make this innovation happen," added Chandan Mendiratta, Chief Brand Officer, Zepto.

With online shopping increasingly favoured by consumers, Britannia's partnership with Zepto demonstrates its dedication to enhancing customer experiences and providing enjoyable interactions in a straightforward yet impactful manner. The integration of the iconic sonic signature transforms an ordinary shopping moment into a more engaging experience, making each purchase more memorable.