Programmatic advertising was the dominant method for digital ads in the BFSI sector, covering 80 per cent of the share in H1'24
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The news follows reports from the previous week suggesting that RP-Sanjiv Goenka Group-led Saregama India is also looking to acquire a majority stake in the company
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The strategic partnership aims to drive awareness for the brand, connecting with fans of both motorsport and fashion and reinforcing Puma’s impact in these spaces
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Notably, the business's sale value has not yet been revealed by the corporation
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In the future, Hyundai intends to spend money on specialised advertising campaigns via sponsorships, digital media projects, TV commercials, gaming shows, and more
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Warrier oversaw Diageo India as chief marketing officer before joining Bajaj Auto
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The acquisition also provides benefits to Sirona’s employees through accelerated vesting of employee stock ownership plans
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Unanimous decision made to ensure continuity and harmony in leadership
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