Flam Releases OOH Mixed Reality Ad With Ajio & Asos

Flam returns with a new initiative for Ajio’s exclusive partnership with British fashion brand, Asos. This marks Flam's second collaboration with Ajio, following Heeramandi-inspired ‘House of Ethnics.’

The multi-brand collaboration introduces the first Out-Of-Home (OOH) Mixed Reality advertisement powered by Flam, expanding its impressive reputation built on newspaper MR experiences.

Flam's Ajio and Asos MR experience was accessible by scanning a QR code on a mobile billboard that travelled to various locations in Bangalore, including IBC Knowledge Park, Forum Mall, Vega City, Falcon City Mall and parts of Koramangala as well as Phoenix Mall and VR Mall. The approach offered audiences a refreshing experience as they had previously encountered MR only through newspaper ads. Scanning the QR code revealed a runway show showcasing Asos' clothing line, providing a sneak peek of what shoppers can expect on Ajio’s website and app.

The OOH campaign not only enhanced the outdoor advertising scene in India but also enabled Ajio to seamlessly blend digital interaction with its fashion-forward identity. The moving billboard sparked curiosity among passersby, providing a means to engage with fashion enthusiasts in real-time, all while reflecting Asos' bold and contemporary aesthetic.

The collaboration is Flam's debut in the OOH advertising sector, paving the way for future campaigns that uniquely combine creativity, technology and consumer engagement.