Articles for Brand Stories

British Paints Introduces New Brand Colours After 100+ Years

The brand has replaced it's traditional maroon with yellow and blue

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Account Wins: OLX Autos, Vadilal Ice Creams

Quick look at news account wins/ retainers this week

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Publicis Media Wins PepsiCo India’s Media Mandate

With this development, PepsiCo India has consolidated its media, creative and digital business with Publicis Groupe

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ZEE Launches Marketing Vertical 'Brand Works'

The team will provide brands and marketers with solutions for national outreach across TV & Digital

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Anupam Bokey Quits Allied Blenders & Distillers As CMO

Prior to joining ABD, Bokey was Vice-President, Marketing (CMO) at Guiltfree Industries, Too Yumm!

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Consumers Look For Convenience, Value, Transparency: Siddharth Agarwal, OLX Autos

And as a brand, OLX Autos is aiming to drive higher engagement through their communication by being relatable to the challenges consumers face in their daily lives

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Alpenliebe, Universal Studios Introduce Minion Themed Lollipop

The themed lollipop celebrates the success Universal Studios movie Minions: The Rise of Gru

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Hires & Promotions: Hashtag Orange, Dentsu and Reliance

Quick look at new hirings, promotions and people movements this week

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