Account Wins: OLX Autos, Vadilal Ice Creams

WATConsult bags ORM and social listening mandate for OLX Autos

Dentsu Creative India’s digital agency WATConsult has bagged the online reputation management (ORM) and social listening mandate for a digital automotive solutions provider, OLX Autos. The account was won following a multi-agency pitch and will be managed by the agency’s Mumbai office, the agency said in a statement. 

“We have WATConsult on board as our partner for ORM and digital listening mandate. It is a very important element in further accelerating our brand journey and reputation. We look forward to elevating our customer service and the overall platform experience through this engagement,” says Siddharth Agrawal, country head, marketing, OLX Autos. 

Mullen Lintas Delhi wins creative duties for Vadilal Ice Creams

Vadilal Industries has appointed Mullen Lintas Delhi as the creative agency for its global brand campaign. The agency won this business, on the back of its creative and strategic capabilities. They will be responsible for Vadilal Ice Creams’ creative mandate for International Business.

Commenting on the new partnership, Shreshth Jhawar, CEO, Vadilal Industries USA adds, “We were impressed with the deep understanding of the category and consumer demonstrated, and of course by the creative firepower on display by the team. We look forward to a strong and effective long-term partnership with Mullen Lintas.”

Mullen Lintas will be responsible for driving growth objectives and business opportunities in the international markets for Vadilal Ice Creams. The agency will strategize and execute the brand’s communication for a mega campaign designed exclusively for its international markets – across countries like the US, Canada, Australia, the UK, Europe, Singapore, Middle East, amongst others.