British Paints Introduces New Brand Colours After 100+ Years

British Paints through its latest campaign tittled — ‘Har Ghar Muskuraye, Jab Rang Gungunaye’, has made changes to its existing brand colours. 

The move by brand comes after it has persisted with its existing brand colour palette for over 100 years. 

The brand has chosen a ‘dark yellow’ and a ‘navy blue’ as their replacement of the previous maroon, while stating that yellow 'swings on the strings of happiness' whereas navy blue 'walks the path of reliability'. 

“We at British Paints aim to offer joy and optimism to our key stakeholders. We want people to feel happy when they see their dream house in long-lasting and protective colors. And our range of coatings for every solution plays a pivotal role in capturing this joy and making it last forever. It is important for us that our motto of painting hues of happiness into the lives of people gets reflected in our communication,” said Mr. Yogesh Bhatia Singh, COO, British Paints, while commenting on the rebranding.