ZEE Launches Marketing Vertical 'Brand Works'

Media and entertainment powerhouse, Zee Entertainment Enterprises Limited (ZEEL), has announced the introduction of ZEE Brand Works. The team at ZEE Brand Works will provide brands a range of branding, sales augmentation, customer acquisition, new launches, content creation, influencer and integration solutions through direct access to reach, connect and engage across ZEE’s portfolio of TV channels in 11 languages, OTT platform ZEE5 and social media platforms.

Marking the initiative, Mr. Ashish Sehgal, Chief Growth Officer, ZEE Entertainment Enterprises Limited said “As a pioneer in the Indian Media landscape, we have always had a finger on the pulse of the Indian viewer. This has helped us to develop a deep understanding of the myriad mini-Bharat’s which exist within this great nation, each with its own set of norms, sensibilities and traditions. Blending this understanding of the Indian consumer with the marketing requirements of our clientele to develop bespoke brand solutions has always been a hallmark of ZEE.” 

He further added, “Given the fluid nature of brands’ marketing objectives in order to keep pace with evolving consumer requirements, we are also enhancing our services with the launch of ZEE Brand Works. Through this, we will enable brands to achieve their objectives across the marketing funnel providing integrated solutions spanning our TV, Digital, Social and Experiential assets resulting in enhanced brand connections, higher engagement and improved marketing outcomes. As an industry leading initiative, ZEE Brand Works will help brands reach the right audience utilizing the best medium(s) thereby boosting overall ROI for our clients.” 

Speaking about ZEE Brand Works, Rajiv Bakshi, Chief Operations Officer – Revenue, ZEE Entertainment Enterprises Limited said, “Consumers are also increasingly rewarding authenticity and personalization along with purpose-driven brand alignment. Forging a deep emotional connect and occupying a greater share of mind is a primary challenge for both existing and emerging brands. ZEE Brand Works will further boost our endeavor to build brands’ resonance and sales in HSM and regional market clusters by employing the team’s ingenious creativity and inherent consumer understanding. With the onset of this journey, we are excited to partner with like-minded marketers and augment their growth strategies.”