Anupam Bokey Quits Allied Blenders & Distillers As CMO

Anupam Bokey has quit Allied Blenders & Distillers as CMO. Highly placed sources have confirmed this development to us.

Prior to joining ABD, Bokey was Vice-President, Marketing (CMO) at Guiltfree Industries (Too Yumm!), the FMCG division of the RP-Sanjiv Goenka Group.

Bokey has worked for more than 17 years with Unilever, holding various marketing leadership roles in India, UK and Thailand. He worked on a plethora of brands such as Dove, Sunlight, Clinic Plus, Clear, Lifebuoy, Vaseline, Pepsodent, Huggies and Pureit. His last stint as CMO at RP-Sanjeev Goenka Group saw him launch Too Yumm! healthy snacks as well.

Bokey began his career with Britannia Industries Ltd in 1995 as an area sales manager of Bihar and Nepal and was with the organisation for five years which he left in 2000 as a senior product manager – Tiger Biscuits.