Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
As commercial activities rev up, media reports estimate that India will continue to be the fastest-growing advertising market in the world, with digital leading from the front
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The brand aims to build a Teen community enabling a teen-led ecosystem that offers a safe space to learn, grow and become their best naturally brave selves
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His previous stint at Britannia was for nearly seven years
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This initiative will mark the extension of the FullyFaltoo franchise that went on from being a show on MTV and a brand solutions studio, to now an NFT marketplace, that will launch its diverse range of digital collectables
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The agency upholds path-breaking integrated adeptness, mostly because of its data and creativity capabilities and hence, next on our #AgencyCloseUp series
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In the second edition of BW Golden Cart Awards 2021, 16 leading ecommerce brands, platforms and marketing players took home this prestigious industry recognition
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FMCG, overall, was quick to leverage ecommerce to its full extent post-pandemic and confectionery was no different
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Marketers answer what the upcoming Union Budget could mean to the marketing and advertising industry
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With the pandemic fuelling demand in the bike segment, Firefox will continue to focus on product development and investment in a D2C digital architecture in the coming times
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Apte has been associated with Unilever for over a decade.
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