Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
The disruptions that digital has made to the consumption pattern amongst Indians are startling. Has it surpassed traditional media's popularity already?
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In an unprecedented world defined by the pandemic and its restrictions, Prestige Group has adapted and leveraged several digital solutions/formats to stay ahead in the game
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While Gheji is convinced that mass media stands as relevant today, he also signals how consumers are gravitating towards personal choices of content consumption, that may chip away at watching content as a family in future
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There is a lot of strategising that plays in the background whenever a media plan is being designed, says Kalro
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This is apparent from the fact that 3000+ categories are active on mass media vehicles, says Adesara
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From big enterprises to startups to D2C brands, all formats of companies are keeping traditional media at their core, striking a balance with digital investments today
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A quick playbook for marketers to up their game and plan their strategies better with these overriding trends that will continue to dominate 2022
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The pandemic has created a need for people to be updated about their localities, he asserts
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The speakers and dignitaries will be seen participating in curated sessions, at the CosmoTalks. On the other hand, Cosmo Onstage will host live shows and product presentations bringing inventive beauty and new technologies to life from both local distributors and international players. Cosmoprof India will also host an online international matchmaking Buyer Program
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The book is a candid memoir by the former Chairman of India’s largest commercial bank. It is anecdotal, engaging and evocative and so much more
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