Creating Consumer Experiences To Commerce At Core: Gaurav Anand, L'Oreal

Gaurav Anand, Chief Digital & Marketing Officer, L'Oreal India sheds light on consumers looking for an experience that connects to commerce, their consultative-selling model, how the marketing pyramid is collapsing and their insights team fueling the business numbers.

"We want to be famous for creating the best consumer experience in the world of beauty that connects to commerce," he admits in an exclusive chat with us. 

He further explains how the brand has a robust understanding of creating demand on existing ecommerce platforms with its partners & use of media. "We are bringing more analytics to it to make sure we have an advantage in the way we buy media on platforms," he shares.