Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
He states Fossil India has engaged closely with the Indian market and perceived its unique customer segments, diverse preferences and refined tastes
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Abbi shares his perspectives on the current marketing scenario, the blurring of lines between B2B and B2C marketing, and the intervention of technology in revolutionising and redefining the existing marketing playbooks in a quick confab
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The challenge faced by BFSI brands is to build an ecosystem of the right engagement initiatives that customers find meaningful, easy and fun to interact with brands, he adds
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The brand has had significant control in shaping the coffee landscape in the country
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Simplilearn is aiming to help organisations worldwide upskill their workforce and provide personalised learning platforms for individuals to demonstrate mastery in particular areas and/or self-improve
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In the wake of rising misleading ads on social platforms, industry leaders shed light on the government's recent announcement
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With its rising popularity, how much do marketers see martech as the bone of their business?
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It is seen that the consumers' recall value for a contextual ad is much more than a standalone ad
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Optimism shines bright with brands signalling green shoots in their advertising budget, along with consumers exuding positive buying sentiments to amp up the shopping decibel
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Modern-day marketers expound on the many facets of metaverse and if it is an absolute necessity to engage better with consumers
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