In an extraordinary win, Dentsu Creative scored a hat-trick on the fourth day of Cannes Lions 2022 by bagging its third Grand Prix for the 'The Unfiltered History Tour’ campaign for Vice Media in the Social & Influencer Lions category. Dentsu Creative Bengaluru was eventually named 'Cannes Lions 2022 Agency of the Year,' as well as awarded a Titanium, three Grand Prix, two Gold Lions and three Silver Lions for “The Unfiltered History Tour”.
Amit Wadhwa, CEO, Dentsu Creative India and Ajay Gahlaut, Group CCO Dentsu Creative India take us through their this year's experience, along with speaking of the launch of Dentsu Creative, an entirely new global creative network, uniting its creative agencies, including DentsuMB, 360i and Isobar, and expanding its Entertainment, Earned Attention and Experience capabilities. The launch is part of a broader strategy aimed at simplifying client engagement and injecting creativity in everything dentsu international does, all backed by a depth and breadth of creative capabilities that are unparalleled in the market.