Our Communication Is Relevant, Understandable, Accessible: Gulbahar Taurani, Philips DA

In an exhilarating chat with Gulbahar Taurani, MD & CEO, Philips DA, India Subcontinent, he shares how the current market trends are keeping health and convenience at the epicenter. "Trends in health and convenience help small domestic appliances grow in various segments," he believes.

He also sheds light on the various brand innovations like air fryers, garment steamers, and silent mixing grinders that are writing the new rules of home help. He further gives us a sense of the brand's marketing strategies, market trends and insight into the Indian consumers. "Indian consumers normally are perceived as value-conscious. But in reality, they are aware of the value addition of anything presented to them," he adds.