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Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
It is expected that these guidelines are going to build more trust between the artists and their audience with increased transparency, along with marketers channelizing verifiable information
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Reiterating the idea of 'we do as we see it', P&G organised a session that put to light the role of pop culture in building a gender-balanced environment
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It is important to remain honest, open and transparent while truthfully and empathetically communicating with all stakeholders
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The ThickShake Factory (TTSF) has collaborated with Tiger Shroff to enter the fit meal segment with Prowl Foods, that aims to compete with the market share of Eatfit
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It is further expected to grow at 20% to reach a market size of Rs. 18,938 crore by 2021
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An uptick in demand and positive momentum is expected in 2021, he believes
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The aim of the new campaign, #SaveTax, is to make its audience connect with the common man
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Jassy is a longtime Amazon executive who has worked at the company since 1997, after graduating from Harvard Business School
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As part of its recently launched #LearnfromHome campaign, Britannia Good Day will give away laptops every hour to children
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Myntra has revised the logo at all places in a month's time
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