Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
The move comes at a time when streaming platforms like Netflix and Amazon are mulling ad revenue options
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Alberto Canteli, currently CEO of Middle East and Eastern Europe, will spearhead the operations, except for India, that will continue to be headed by Rana Barua
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Setting the tone & pace for the year ahead, Rajeev Chaba, President & MD, MG Motors, talked about the brand’s disruption story and future endeavours
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The reports takes in account the concerns that became top of mind for readers in India, which were new, and which hadn’t been seen before
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The film, conceptualised by Wunderman Thompson (WT), draws a parallel between the brand and VVS Laxman who embodies the qualities of Tata Pravesh
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The brands were actively selling goods like music CDs, packaged water, non-alcoholic beverages, appearing around IPL 2020
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Going out to mingle and unwinding by watching movies is still ingrained in the communal diaspora of our country. Time shall play witness to how much the audiences will continue to clasp the growing popularity of OTT platforms
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His previous stint was with Facebook where he represented the company’s controversial political advertising policies
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With Sebamed contending with HUL and Marico locking horns with Dabur, will they list themselves in the classic FMCG brand wars?
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Better seen as a way of life than just a consumer durable, the overall Indian mattress market size has grown at a CAGR of above 11% over the last five years
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