Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
Experts believe that Covid has given brands a bigger reason to move from 'me' to 'we'
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The industry's sail through the pandemic is a testament of their ingenuity, efficiency and commitment
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In his latest book, Raja Rajamannar, CMO, Mastercard and president of the company’s healthcare business reveals why marketers need to reimagine their entire marketing practice for tomorrow
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Banerjee evaluates the dynamic shifts and key trends in the sector
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Chopra emphasises his belief in keeping the brand relevant, easy and distinctive
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From ‘Salaam Namaste’ for Pepsi and ‘The Washout’ for Tata Steel to ‘Mask India Movement’ for BCCL, Wunderman Thompson upped the human insight focus in crisis year
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Experts gauge the effectiveness of a hybrid work model and it becoming the new normal for the A&M industry
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As consumers shift preference towards purpose-driven brands and product solutions, the category will be driven not just by aesthetics but by innovative, performance-led and thoughtful products, believes Pokhriyal
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As marketing becomes core to business outcomes, the CMO must not only wear the modern marketing hat but also understand both technology & revenue functions
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Marketing leaders from Maruti Suzuki, IBM, DBS Bank and ValueFirst tackle the big question of whether data and digital are reflecting returns on marketing investments
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