Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
Agarwal takes us through the many fundamental shifts in the skincare and beauty market in the last two years
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To create and run a successful digital marketplace, it is important to conduct thorough market research, decide your marketplace niche, have a detailed understanding of the market segmentation, choose the right business model and leverage strategic messaging, she suggests
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The initiative aims to promote the core principles and pillars of inclusion, awareness, equity, consent and protection
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Experts deliberate over how brands are planning ahead of time by incorporating new-age technology using AI and other innovative data tools, to boost sales during the festive season
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The network has launched BIG Living, which enables brands in expanding their footprint to other markets and build a community of people who believe in a brand. It is also perfectly in line with the radio network’s ideology of providing entertainment with a purpose
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Fuelled with passion and compassion, Piyush Pandey, Chairman Global Creative and Executive Chairman, Ogilvy India joins us for an invigorating conversation
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With a diverse and growing collection of over 3700+ titles, Shemaroo is making inroads through its ‘digital first’ vision
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ZEE5 marks its success with its relevant content lineup that caters to the different tastes of Indian online consumer
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We are doubling down on video content, both in the long and short formats and investing significantly in Moj
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Genres like action, thrillers and comedies are experiencing a larger adoption, observes its CEO, Ali Hussein
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