AI's Makes Personalised Marketing Easy
Shortlisted in the top 10 at the Cannes Young Lion Awards in the Marketing Category, and felicitated with two Diamond Buttons for Cosmos Maya’s WowKidz (Best Social Media Brand), Chintan Buddhadev of CoinDCX shares that being recognised with the BW Marketing 30Under30 award is an absolute honour for him. “It's a validation of the dedication, passion, and innovative drive that I bring to the table, supported by an incredible team and environment. It serves as a reminder that hard work pays off and motivates me to continue pushing boundaries, exploring new horizons, and making meaningful contributions to the ecosystem,” he says.
According to him, the intersection of technology, AI, and Gen Z preferences in brand marketing is a fascinating amalgamation. “Gen Z's affinity for technology has significantly shaped their preferences and behaviours as consumers. They are more inclined towards authenticity, personalised experiences, and ethical considerations when interacting with brands. AI and technology enable marketers to analyse vast amounts of data to understand these preferences better, thereby creating more targeted and personalised marketing strategies,” he explains.
Buddhadev offers some very useful tips for the upcoming generation. “Embrace curiosity as your compass and adaptability as your superpower. Explore, learn, and evolve. Stay true to your values, embrace change with an open mind, and let your passion drive you toward making a meaningful impact. Your ability to adapt and learn will be your greatest asset on the journey to shaping a brighter future. Life's a stage, darling, and you're the star—break a leg, but not your spirit,” he says.
