The Rising Star
Reshmi Menon, the Acting Chief Marketing Officer of Manetain, has been both an awardee and an adjudicator at different times. She was a jury panellist at the Singapore PR Awards by Marketing-Interactive 2022, and also adjudged one of the top 10 marketers in India by the Indian Business Council 2022.
Naturally, she is empathetic to the jury of the BW Marketing 30Under30 Award. “I got the opportunity, the platform and the spotlight for all the work that I have done so far. The award is a testament to all that I have done; it’s a motivation for me to work harder and bring more to the table for all that is yet to be explored,” she says.
Referring to the trends disrupting the industry, Menon says, “It is more towards telling more stories than just selling your products – it’s more like tell, don’t sell, be it through AI, adaptation, collaborations, partnerships – the core aspect being telling, not selling. Adapting to AI – brands are getting more proactive, and all members from the brand team are coming together to explore the full potential of AI – be it utilising AI to figure out on-ground offline sales, to employing it for social listening, consumer listening – brands are looking at leveraging AI in every department, so that they can utilise it to its fullest power.”
She also has a piece of advice for the coming generation of marketers. “Prioritise learning and embrace challenges. That’s the only way to grow, I feel,” she says.
