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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
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Despite moving from Goa to Mumbai, the advertising and marketing fraternity wholeheartedly supports Goafest, hailing its apt theme amidst constant industry evolution
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Despite the change in location this time, Goafest 2024 still brought the energy, networking and celebrations of the adland and the theme of 'The Age of Adaptability' fits the bill as we embrace the newness of the city and good old charm of the festival
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FCB Group India bags Grand Prix for HDFC Bank's 'Lulumelon EOSS' campaign and also secures the Public Relations Specialist Agency of the Year title on day 2 of Goafest 2024
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On day two of Goafest 2024, FCB India wins Grand Prix for 'Untangling The Politics Of Hair' campaign as well as Design Specialist Agency of the Year, while Leo Burnett secures Direct Specialist Agency of the Year
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From the lens of a first-time attendee of Goafest, happening in Mumbai, the atmosphere seemed more akin to a serious conference than a vibrant festival and definitely not the typical 'toofani' Goa experience
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Post winning the Media Agency of the Year to bagging a total of 16 metals at Goafest 2024 Media Abby, Ajay Gupte, CEO, South Asia at Wavemaker speaks to BW Marketing World exclusively on the win, the campaigns and the use of AI
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Tata Play's CEO and Managing Director, Harit Nagpal urges embracing disruption, adapting business models and staying ahead to thrive, not just survive on Goafest 2024's opening session
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At Goafest 2024, Sanjiv Mehta, Executive Chairman of L'Catterton India outlines a roadmap, emphasising flexibility, technology integration and purpose-driven leadership to thrive in a changing world
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Wavemaker India also won the most metals with a total of 16, while EssenceMediacom earned the Grand Prix for their 'Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV' campaign
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The show must go on. And it will! Because what we are celebrating is creative excellence, says Ajay Kakar, Chairman, Awards Governing Council of the Abby Awards and Managing Committee member, The Advertising Club to BW Marketing World
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