.jpg)
Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
While speaking to BW Marketing World exclusively, Raghavan shared her drive for regional growth focusing on consulting, experience and design
Read More_20240730141624_original_image_19.webp)
Batra joined DBS Bank in May 2019 as Senior Vice President & Head of Marketing (Consumer Banking). Before his tenure at DBS, Batra was associated with brands such as Twitter, Nestle and Infosys
Read More_20240725065207_original_image_21.webp)
As digital content transcends borders, authenticity and organic integration become key to reaching global audiences
Read More_20240725061725_original_image_49.webp)
Industry leaders reveal how technology is transforming storytelling and audience engagement in modern marketing
Read More
Britannia leverages 5G and artificial intelligence to create new consumer experiences by reinterpreting consumer engagement using technology and data
Read More_20240722042645_original_image_43.webp)
In an exclusive conversation with BW Marketing World, Jayesh Sali, Head of Marketing at Reliance Retail, Fashion & Lifestyle division, offers a masterclass in modern retail marketing, sharing insights on leveraging 'phygital' strategies, embracing technology and more
Read More_20240717032437_original_image_43.webp)
From custom ads with Shah Rukh Khan to AR-fueled eyewear try-ons, brands leverage the digital wave to consumer hearts in their next chapter of modern marketing
Read More_20240709034919_original_image_18.webp)
With the rise of moment marketing, extensively seen during the T20 World Cup, the consecration of Ram Mandir, Chandrayaan 3 and more, marketers balance opportunity and risk in this woke generation of digital natives
Read More_20240704175730_original_image_12.webp)
In her new role, Das will report directly to Brett Hannath, Global CMO and Corporate Vice President
Read More_20240702002243_original_image_10.webp)
Brands rush to capitalise on cricket fever as ICC Men's T20 World Cup victory opens floodgates for new campaigns and revenue-generating partnerships
Read More
