Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
In a candid conversation, Ravi Bhatnagar, Director External Affairs and Partnerships SOA, Reckitt shares the company's vision to fuse commercial success with catalysing positive change, the powerful Harpic Loocator campaign contesting at Cannes Lions Glass and more
Read MoreChandan Mukherji, the Director and Executive Vice President of Strategy, Marketing and Communication at Nestlé India on what lies ahead in marketing
Read MoreFrom Baby Boomers to Gen Z, marketers navigate the complexities of a fragmented market, tailoring their approaches to connect with diverse age demographics and maximise reach across traditional and digital platforms
Read MoreAshish Mishra, Chief Marketing Officer of Acko on the future of the marketing and why CMOs must make the big bets now to grow their businesses
Read MoreChairman and CEO of Mattel, Ynon Kreiz has been credited with transforming the company into an IP powerhouse, unlocking iconic brands' creative potential on global stage
Read MoreBisleri's #DoubleTheChill campaign for Limonata will actively engage offline, leveraging the T20 World Cup, co-branded trucks and brand activations, reveals Tushar Malhotra, Director of Sales and Marketing at Bisleri International to BW Marketing World
Read MoreLeo Burnett retains 'Creative Agency of the Year' title, FCB clinches metals across categories, Ducktape Studios wins Grand Prix and Golds fon day 3 of Goafest
Read MoreVML India won gold for The Times of India's '#UnplasticIndia' campaign in Red Abby category and VML's Purnojyoti Kundu secured gold in the Young Maverick Abby for '#UnplasticIndia Seal Press Alarm' campaign
Read MoreThe Out-of-Home category saw 13 Abbys while the Brand Activation and Promotion category witnessed seven Abby
Read MoreSuperfly Films and The Yellow Umbrella Films also won gold in the Diversity, Equality & Inclusion category while White Rivers Media secured gold in the Green category
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