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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
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As brands explore Generative AI's true impact which remain behind the scenes, the question pertains - are marketers able to fuse machine precision with human creativity in consumer campaigns?
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The second annual edition of BW Marketing World's 40Under40 reflects the next generation of future trendsetters and narrative leaders of marketing from brands such as Samsung, Tech Mahindra, Pepsico India, Dabur, Max Life Insurance and more
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Batra joined the company in August and will be strengthening HP's presence in the South Asian market
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With the two weeks' BMC extension of the deadline for feedback on its new safety-focused regulations, marketers are rethinking outdoor strategies, embracing digital solutions to navigate stricter guidelines and reduce visual clutter
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Oza's last day with the company will be 30 September 2024 after a tenure of over four years
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Bhattacharya will also be placed on the GCPL Global Management Committee and will be reporting directly to Sudhir Sitapati, Managing Director and CEO of GCPL
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In a conversation with BW Marketing World, Rajneesh Bhatia, CEO, myTrident delves into the company's growth trajectory and marketing initiatives and more
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Landor's new President of APAC, Lulu Raghavan offers a holistic guide to professional success, personal branding and the art of giving back in her debut book, ‘Go Further, Faster’
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The Sleep Company's CMO, Ripal Chopda speaks to BW marketing World exclusively, sharing insights on their Rs 80-85 crore marketing strategy, digital-first approach an campaigns aimed at enhancing customer engagement and brand value
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In an exclusive conversation with BW Marketing World, Avi Kumar, CMO, FNP reveals insights on changing consumer behaviour, marketing focus to digital platforms, data privacy measures and more
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