Victoria’s Secret Continues Image Upgrade

Victoria’s Secret reaffirms brand’s ongoing commitment to champion women’s voices, perspectives and experiences. After a period of four years staying away from the runway, it is returning this year and will be presented as a feature length film, shot in Victoria’s Secret World Tour. The film will not only showcase the designer’s craft but the personal stories of the twenty new generation talents.

"This film is the ultimate expression of the Victoria’s Secret brand transformation. It will be driven by fashion, glamour and entertainment with a nod to beloved iconography from the past but in a bold, redefined way. We are so honoured to offer our platform and have it explored through the lens and artistry of global creatives who celebrate the individuality of women’s stories and perspectives," said Raúl Martinez, EVP and Head Creative Director at Victoria’s Secret.

The reimaging of Victoria’s Secret in a fashion show is expected to attract the new generation of women from across the globe. With new generation of artists, the brand is showcasing their iconic heritage in a feature length film to charm and fascinate its new audience. The fashion show will include of dynamic artistic forces from the fashion, film, design, music and visual fields. Women from various artistic disciplines emerging as power leaders and building on their own terms will be showcased highlighting the voices of women.

It's upcoming fashion show is to take a step towards transformation and be streamed globally.